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      <image:title>Ryan Squire Marketing Executive Home</image:title>
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      <image:title>More Work - Live Tweeting and Streaming Surgery - Dr. Beal meets with patient Tom, after his Makoplasty surgery—the first live tweeted surgery in the state of Ohio.</image:title>
      <image:caption>The video was live-streamed to Ustream (link no longer available) and we used the hashtag #OSUMCmako.</image:caption>
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      <image:title>More Work - Live Tweeting and Streaming Surgery - It Takes a Team</image:title>
      <image:caption>We needed three of us from marketing and communications to pull this off, plus two surgeons, Dr. Beal who performed surgery, and Dr. Glassman to narrate so we could accurately tweet what was happening. A nurse sat with the family to explain the video and procedure as they were able to watch live. Months of planning and preparation went into this, including organizational change management work to allow this to happen. Read more from MedCity News and Becker’s Hospital Review.</image:caption>
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      <image:title>More Work - Marketing Data Provides Insights to Optimize Business Operations</image:title>
      <image:caption>Kindred Healthcare Online Reputation for 450 locations as of September 2012. Average 2.2/5 stars.</image:caption>
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      <image:title>More Work - Marketing Data Provides Insights to Optimize Business Operations</image:title>
      <image:caption>Kindred Healthcare Online Reputation for 800 locations as of October 2015.</image:caption>
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      <image:title>More Work - Marketing Data Provides Insights to Optimize Business Operations</image:title>
      <image:caption>One of the hundreds of locations managed by the program.</image:caption>
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